KPI Mystery ShoppingMystery shopping and observation audits · Australian-owned since 2000
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Pricing

What mystery shopping actually costs.

Here are the ranges we have genuinely invoiced, by industry and by the kind of interaction we assess. Your number lands inside them depending on how many visits you book, how deep the report goes and what you need measured. Ask us and we will price your network properly.

Get an exact quoteWhat a report contains
$0
Setup or survey design fee
Free
First shop, before you commit
11
Industries priced on this page
AU·NZ
One rate across both countries
How we price

Two lines. That is the whole invoice.

Our fee. One number for the whole job: designing the visit against your standards, the shopper who does it, the written report, our quality review before anything is published, and your dashboard access. We do not itemise it and there is nothing hiding underneath it.

The purchase allowance, which you set. Where the visit needs the shopper to buy something, a coffee, a meal, a night's stay, a product, you decide the figure and that is what you are billed. We recommend a number against your average spend and whatever you want tested, so if the thing you are measuring is the two-course upsell, the shopper orders it and the allowance covers it. The final call is yours.

You can also set it to nothing. In a showroom you might want the shopper to watch a sale happen to another customer rather than make one themselves, and that is a perfectly good brief. Bear in mind that a purchase gives you the most accurate read, because the shopper goes through the transaction your customer goes through rather than stopping short of it.

Whatever you set, it is a fixed figure and not a monthly variance. Shoppers do spend over the allowance, more often than you would think, and that is ours to absorb rather than something you find on an invoice.

Sectors we observe rather than buy into, banking and real estate among them, carry no allowance at all. The fee is the whole cost.

By industry

What a visit costs in your sector.

Read off work we have invoiced between 2024 and 2026, lowest first. These are ranges, not quotes: your exact number depends on how many visits you book, how many sites you run, what you want measured and how much of the reporting you need. All figures are in Australian dollars and include GST, as at August 2026.

Fee per assessment, GST inclusive
Parking and contact centreAsk us$20 to $153typically $50Email, web, app and phone channels at the low end. A physical car park audit at the top.Plus an allowance for car parking fees.Property management and rental auditsAsk us$17 to $121typically $66A listing or web search at the low end. An attended property inspection at the top.Observation only. Nothing is purchased, so there is no allowance to add.Fast food and drive-thruSee the sector$54 to $87typically $66Drive-thru sits below dine-in, which takes longer and covers more checkpoints.Plus an allowance for the meal: $10 to $21.Field and fundraising complianceAsk us$65 to $85typically $77Stall and promotional compliance visits. A no-show stall is billed below a completed visit.Observation only. Nothing is purchased, so there is no allowance to add.Cafe and coffeeSee the sector$77 to $85typically $81The tightest range on the page. A cafe visit is a consistent job to brief and to shop.Plus an allowance for the beverage or meal: $15 to $50.Restaurants, casualSee the sector$55 to $105typically $83Casual dining, bars and bistros, where a visit runs to one sitting.Plus an allowance for the meal: $18 to $60.Banking and financial servicesAsk us$50 to $132typically $88A call centre or lender appointment at the low end. An attended branch visit at the top.Observation only. Nothing is purchased, so there is no allowance to add.Retail and showroomSee the sector$72 to $94typically $88Apparel, specialty and automotive showrooms. A pre-visit sales call is priced separately.Plus an allowance for the purchase: $50 to $100.Restaurants, fine and full-serviceSee the sector$105 to $171typically $132A longer visit across more courses and more service moments than a casual sitting.Plus an allowance for the multi-course meal: $50 to $165.Real estate, display homesSee the sector$105 to $182typically $143Display suites, builder estates and land sales.Observation only. Nothing is purchased, so there is no allowance to add.Accommodation and holiday parksSee the sector$132 to $286typically $209An overnight stay is the longest assessment we run, from booking through to checkout.Plus an allowance for the overnight stay: $177 to $670.
By interaction

Or priced by what we actually do.

The same work read the other way. Most networks start with in-person visits, then add phone and online checks once they can see where the gaps are. A phone enquiry program costs a fraction of a visit program and measures the moment most operators never hear.

Fee per assessment, GST inclusive
Online or email check$17 to $28A web enquiry, listing search, app journey or live chat, assessed end to end.
Phone enquiry$39 to $69A call to your sales line, contact centre or intercom, scored the same way a visit is.
In-person visit$54 to $182The core assessment. Where it sits in the range depends on how long the visit takes.
Physical audit$65 to $153A site walked against a condition and compliance checklist rather than a service script.
Overnight stay$132 to $286Booking, arrival, the room, the amenities and checkout, assessed across a full stay.
What moves the number

Why the ranges are ranges.

Six things decide where inside a range you land. Volume is the biggest of them by a distance.

Tell us about your network
How many visits you book
Volume is the single biggest mover. An ongoing program across a network sits toward the bottom of these ranges. A one-off campaign sits at the top.
How deep the report goes
A short compliance check and a full observation audit are different jobs. More checkpoints and longer written commentary mean more time on the visit and in review.
Where your sites are
Metro sites price as listed. Regional and remote locations carry the shopper travel the visit actually takes.
How long a visit takes
A drive-thru is minutes. A fine dining sitting or an overnight stay is hours. The fee follows the time the assessment genuinely needs.
How many channels you measure
Most networks start with in-person visits and add phone and online checks once they see where the gaps are. Adding a channel costs less than adding a site.
What you want the shopper to buy
You set the allowance, and you can set it to nothing where you only want the visit observed. We recommend a figure against your average spend and what the visit needs to test, because a purchase takes the shopper all the way through the transaction your customer goes through.
What you are not charged for

The things that are not on the invoice.

Worth saying out loud, because these are the charges operators expect to find and ask us about first.

  • No setup fee. Designing your survey and provisioning your dashboard is part of starting a program, not a line on the invoice.
  • No lock-in contract. Programs run on an agreed schedule you can change. You are not signing up to a term.
  • The first shop is on us. We shop one of your real locations and walk you through the result before you commit to anything.
  • Dashboard access included. Store, group and executive logins come with the program. We do not price reporting separately from the work that produces it.
  • No surprise overspend. The purchase allowance is agreed before the program starts and billed at that figure. Where a shopper spends over it, which happens, that is ours to absorb and not a variance on your invoice.
Frequently asked

Pricing questions, straight answers.

What operators ask once they have seen the numbers.

Are these real prices or a guide?
They are real. Every range on this page is read off work we have actually invoiced between 2024 and 2026, not a rate card someone drew up. What they are not is a quote: your number depends on how many visits you book, how deep the report goes, where your sites are and what you want the shopper to buy. Those move the figure inside the range, and occasionally outside it.
What does the fee actually cover?
One number covers the whole job. Designing the visit against your standards, the shopper who does it, the written report, our quality review before anything is published, and your dashboard access. There is no separate line for any of it.
What is the purchase allowance?
Where the visit needs the shopper to buy something, a coffee, a meal, a night's stay, a product, you set the allowance before the program starts and that is what you are billed. We recommend a figure against your average spend and whatever you want tested, so if the thing you are measuring is the two-course upsell, the shopper orders it, but the number is your call. It is a fixed figure rather than a monthly variance: shoppers do spend over the allowance, and we absorb that rather than passing it on. Sectors we observe rather than buy into, such as banking and real estate, carry no allowance at all.
Can we run a visit with no purchase at all?
Yes, and some programs should. In a showroom you might want the shopper to watch a sale happen to another customer rather than make one themselves, and that is a perfectly good brief. Worth knowing that a purchase gives you the most accurate read: the shopper goes through the transaction your customer goes through, all the way to the counter, rather than stopping short of it.
Is there a setup fee?
No. Designing your survey and provisioning your dashboard is part of starting a program, not a charge on top of it.
Am I locked into a contract?
No. Programs run on a schedule we agree, and you can change it. Most start with a complimentary shop of one of your real locations so you can see what the reporting looks like before committing to anything.
Do regional and remote sites cost more?
They can. Metro sites price as listed. Where a shopper has to travel a real distance to reach a site, the visit carries that travel, and we tell you which locations that applies to before the program starts rather than after the invoice.
Do New Zealand sites price differently?
New Zealand is billed at the same rate as Australia, without the GST loading applied to the figures on this page.
My industry is not on this page. What does it cost?
The ranges here come from sectors we have invoiced enough of to publish honestly. We measure customer-facing interactions well beyond them, including aged care, councils and government. Tell us what the interaction looks like and we will price it against the closest work we have actually done.
How do I get an exact number?
Tell us how many sites you run, how often you want them visited and what you need measured. That is enough for a real quote, usually within a business day. The complimentary shop stands regardless of whether you go ahead.
Your network, priced properly

Get an exact number.

Tell us how many sites you run, how often you want them visited and what you need measured. That is enough for a real quote, usually within a business day, and the complimentary shop stands either way.

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