Your brand, in someone else’s store.
Measure how your product is presented, recommended (or not) and stocked against competitors in retail settings you don’t own.
The questions a brand owner needs answered
When your product lives on a third-party shelf or behind a third-party counter, your brand experience is mediated by people you don’t employ. They’re the difference between a recommendation and a substitution.
Is your rebate or co-op advertising support translating into shelf presence? Are your promotions being run? Are sales staff confident about your range, or pointing customers at a competitor?
- Retail Compliance
- FMCG Sell-Through
- Telco & Tech
- Hospitality Brand
- Promotional Audit
- Planogram Audit
A recommendation you paid for, or a substitution you didn’t
Every rebate, co-op dollar and promotional plan you fund assumes someone on the floor will recommend your product and run your promotion. Often, quietly, they don’t.
Without measuring it, you’re negotiating trade terms and defending marketing spend on faith. The only way to know whether the investment reaches the shelf is to shop it.
What we measure for brand owners
What we measure for brand owners
Our shoppers visit unannounced and measure unprompted recommendation, prompted recommendation, knowledge of your range vs competitors, planogram compliance, facings, out-of-stock incidence and promotional execution.
You receive a network-wide view of where your brand wins and where it’s being substituted, with detailed narratives capturing the actual exchange. Useful leverage for trade-terms negotiations, and useful evidence for the operator partner.
What a brand-advocacy program gives you
A network-wide view of where your brand wins and where it’s being substituted, with the narrative to back it up.
Prepare. Conduct. Deliver.
A three-step process honed over a quarter-century of Mystery Shopping work, designed to drive improvements rather than just collect data.