Mystery Shopping for Retail
Adapt to change
Ten walk-in customers in the 80s equate to just One walk-in customer by today’s standards. This ratio directly results from traditional store visits being severely impacted by the explosion of online shopping, plus greater competition in your market. This demonstrates how valuable every customer entering your store is and how important it is to make the most of the opportunity to win them over.
One poor customer experience can easily result in no-repeat visits by the entire ‘village’, the ‘village’ being their family, friends, or business colleagues. After all, don’t we talk about our good and bad experiences? Word of mouth is still the primary marketing tool.
The challenge is to ensure every customer entering your stores receives attentive, friendly, and knowledgeable service, to win them over and retain their custom, and by extension, win over their entire ‘village’ by word of mouth.
Brand loyalty is earned by consistently delivering the best customer service experience; if not, your competitors who provide that V.I.P experience will welcome your customers, and with the consistency of delivering that V.I.P level of customer service, keep them.
The categories of retail we specialise in:
Meet the challenge with our support
KPI Mystery Shopping delivers quality Mystery Shopping reporting across Australia, New Zealand, and SE Asia. Our offering stands out in terms of accuracy, unrivalled detail, and value for money.
Our Mystery Shopping reports measure the consistency of the customer experience, encompassing customer courtesy, presentation and selling skills, plus detailed narratives that capture those nuances that make the customer experience special.
Our Mystery Shopping reports feature detailed narratives for each stage of the customer’s visit, from the greeting, the selling interaction, the closing of the sale, and all stages between.
Individual checkpoint compliance scoring, coupled with detailed narratives that capture the experience for each part of the visit, are supported by highly communicative KPI metrics. This unique feedback lays the platform for building the best customer experience.
With KPI Mystery Shopping, you will be on track to deliver that V.I.P customer experience and the consistency of offer will result in lasting loyalty to your Brand.