Why retailers need In-store Brand Advocacy reports.
Your brand only succeeds in store if the retailers stocking it actually advocate for it. In-store Brand Advocacy reports measure whether that support is really happening.
What In-store Brand Advocacy reports measure
These reports detail how retailers are promoting your brand on the floor, pulling together the metrics that show whether your products get the attention they should.
- Promotional support. how advertising and marketing assistance is actually delivered.
- Sales-team knowledge. how well staff understand and recommend your products.
- Display collateral. whether your point-of-sale materials are used as intended.
Knowing where your support lands
When you fund retailers with discounts, display materials and rebates, you expect them to back your brand ahead of competitors. These reports let you check that is happening by benchmarking the support your brand receives against rival brands in the same outlets.
Results come both location-by-location and as a consolidated view, which makes it far easier to decide where advertising, promotional and rebate spend will do the most good.
Useful for retailers too
The value runs both ways. Retailers can use the same reports to see where their support for a given brand is thin and take practical steps to strengthen it, helping both parties direct resources where they count.
Your brand only wins in store when the retailer actively advocates for it.