KPI Mystery Shopping
Case study · Research & property compliance

Benchmarking compliance across a state rental market.

A leading research agency engaged KPI to gather the field data behind a study of Victoria’s rental property market, establishing compliance benchmarks against newly introduced state legislation.

ClientA leading research agency · Victoria
SectorResearch / property compliance
CoverageRegional & metro Victoria
EngagementBenchmark study

Client background

KPI Mystery Shopping partnered with a leading research agency commissioned to study Victoria’s rental property market. The study set out to establish compliance benchmarks against newly introduced state legislation governing safety and quality standards in rental properties, with the agency’s own client a group affiliated with the Victorian Government.

The challenge

The new legislation set stringent requirements for rental properties: lighting, heating, airflow and other essential amenities. The agency needed reliable, accurate, repeatable data to benchmark compliance across a representative spread of properties, so the study’s findings would stand up to scrutiny and translate into actionable recommendations.

Our approach

  • Data collection. Customer-based observation audits across a representative sample of rental properties in both regional and metropolitan Victoria.
  • Tailored checklists. Specialised checklists built around the new legislation, so every required data point was captured consistently.
  • On-site assessments. Thorough inspections focused on the compliance areas: lighting systems, heating units, ventilation and overall property condition.
  • Data reporting. Precise, organised reports that served directly as benchmark data for the research study.

Results

  • Reliable benchmark data. Accurate, comprehensive data the agency could use to establish compliance benchmarks across Victoria’s rental properties.
  • Informed decision-making. Clear visibility of compliance trends and the areas needing attention, supporting confident stakeholder recommendations.
  • Study expansion. On the strength of the data quality, the agency is now investigating similar benchmarking studies in other states across Australia.

Benefits to the client

  • Accurate benchmarking. Dependable data to establish meaningful, defensible benchmarks.
  • Streamlined research process. Field collection handled end-to-end, freeing the agency to focus on analysis and reporting.
  • Robust compliance insights. Real visibility into compliance levels, helping their government-affiliated client work on measures to lift it.

On the strength of the data, the agency is now exploring similar benchmarking studies in other states.

See it on your own sites

Audit data you can act on.

Find out what a Customer-Based Observation Audit would surface across your locations. The first shop is on us, no obligation.